The Challenge:
Efficiently create content that communicates wide range of messages to be run during promotional periods, non-promotional periods, and tailored towards specific markets.

The Strategy:
Position the Google Nest Thermostat as the ultimate mix of intelligence and simplicity. Make it adaptable so various messaging priorities can be swapped in and out for relevant periods and placements.

Execution:
Delivered versatile content tailored for diverse audiences and placements. Messaging highlighted seasonal benefits, such as energy savings during peak heating or cooling months, and promoted savings during promotional periods. Targeted ads were crafted to resonate with specific markets.