The Challenge: Swisher wanted to break beyond cigars with Hempire, a 100% hemp rolling paper. We were tasked with creating a bold lifestyle brand that took share in both established and emerging markets.

The Insight: Rolling is a signature move. It’s all about self-expression, individuality, and staking a place in the group. But as cannabis culture goes mainstream, the risk of losing that personal edge grows.

The Strategy: Position Hempire as a symbol of freedom and individuality drawing from street art, nature’s fractals, and hemp’s storied identity.

The Execution: Hempire came to life through a bold, multi-faceted approach. Eye-catching packaging, inspired by street art, combined edgy designs with eco-friendly materials to stand out. The "Reasons to Roll" campaign generated social buzz by showcasing unique rolling styles. Immersive, culture-driven events brought communities together. In retail, bold displays demanded attention, making Hempire impossible to ignore