Powered By Nature’s Science

The Challenge:
Consumers increasingly demand absolute efficacy claims, trusting brands that align with clinical science. For Weleda, a brand rooted in nature, the challenge was to communicate its power and efficacy without losing its natural essence in a competitive market.

The Insight:
Nature and science don’t have to compete—they can join forces. By showcasing nature’s innate intelligence and blending it with the precision of scientific validation, Weleda can highlight its power as a brand where nature meets efficacy.

The Strategy:
Position Weleda as "Nature’s Science," a brand that owns the intersection of natural origins and proven performance. Highlight the power of Weleda’s fields and flora while framing them within a lab-inspired narrative to establish trust and efficacy.

The Execution:
The Weleda Field Labs campaign brought the brand’s natural roots to life, connecting the origin of its ingredients to their efficacy. Visuals combined nature-inspired fractals with lab-inspired visual cues, creating a dynamic fusion of nature and science. By showcasing the fields and flora as the foundation of Weleda’s powerful products, the campaign reinforced the brand’s expertise and positioned it as a leader in “Nature’s Science.”